According to the York Daily Record, WOYK 1350-AM, and the York Revolution of the Atlantic League have come together on a three-year partnership. The agreement was announced by Revolution general manager Matt O’Brien, and WOYK general manager Vince Grande.
“We’re excited to be broadcasting on the area’s most powerful AM signal,” O’Brien stated in a news release. “Being a sports station, WOYK 1350 broadcasts York College basketball, the NFL playoffs, the Super Bowl and now the York Revolution. It’s a great fit.”
Previously, the official station of the club was WSBA 910-AM.
Any partnership that a sports franchise has is a tremendous feat. You have endless opportunities to promote your team, your players, your city, and the image that you are trying to present to the fans. Now with the latest technology, media outlets and gadgetry in our mainstream society, even the smallest franchise in any sport can have a word-wide voice.
The underlying issue in all of this is the switch in affiliates and the “cause and effect” it will have on the current coverage in the neighboring areas.
WOYK has been broadcasting Baltimore Orioles’ games for the past three seasons, and WSBA was a affiliate of the Orioles for 20 years, before picking up the Revs games in 2007.
Currently, it is unclear which, if any, station will be broadcasting the Oriole games in the 2010 season, not including WHVR-AM 1280 in Hanover, a continued associate of the Oriole’s radio network.
Darrell Henry will remain as the team’s play-by-play announcer, despite the switch.
“They trusted me enough to broadcast all of York College’s athletics before I started here,” Henry stated in a release. “I’ve always been grateful for that and I’m excited to come back with Revs play-by-play on 1350.”
Along with Henry continuing his pregame show, to coincide with his 10-minute postgame show, programming will include year-round weekly sports shows. Shows, that will feature team reports, player call-ins and live remote broadcasts from team events in the surrounding area.
“As a community-based sports radio station, we couldn’t be happier to be partnered with our home-town team,” Grande stated. “Not only do we broadcast all local high school sports, but now for every pitch of every game, WOYK will be there to give the community the best broadcast of exciting Revolution baseball action.”
Devon Teeple is an author for the Business of Sports Network, which includes the Biz of Baseball, the Biz of Football, the Biz of Basketball and the Biz of Hockey. He is a former professional baseball player with the River City Rascals & Gateway Grizzlies. Devon is also available for hire or freelance opportunities.
Devon is a former student within Sports Management Worldwide’s Baseball General Manager Class. Devon is the founder of The GM’s Perspective and is a intern with The Football Outsiders and contributor with the Plymouth River Eels.