GREENSBORO, N.C. (Sept. 22, 2009) – Think you have what it takes to be named a Wrangler® guy? The iconic denim brand, long trusted for comfortable, durable and affordable apparel, is kicking off a promotion challenging fans to see who best lives up to Wrangler® standards in the likes of brand endorsees NASCAR-driver Dale Earnhardt Jr. and NFL-great Brett Favre. Entries are already being accepted at www.wranglerfaceoff.com, and voting for the online showdown officially starts Friday, Sept. 25.
The 12-week “Wrangler® Face Off” contest will award a grand prize of $2,500 cash and a new Wrangler® wardrobe to the man the public thinks is an ultimate Wrangler® guy. Eligible fans – men 18 years and older – can enter by uploading a personal photo and answering a short set of questions designed to give contestants the opportunity to prove why they should be named a Wrangler® man.
The profiles will be showcased on the “Wrangler® Face Off” promotion site, where everyone is invited to vote for their top contenders. Each week the man whose profile received the most votes will be named as a Wrangler® guy and will receive a pair of Wrangler® jeans with $100 cash in the back pocket. He will also be featured on the contest site for the following week alongside the current Wrangler men, all-star Wrangler® endorsees Earnhardt Jr. and Favre.
“Wrangler has two great partners and ambassadors in Dale Jr. and Brett because they both truly represent the brand’s core values of integrity and authenticity,” said Craig Errington, vice president of Wrangler® marketing. “Now we want to recognize and award fans who are known for those same principles and who have what it takes to be named the quintessential Wrangler man.”
Voting begins Friday, Sept. 25, and is open to everyone 18 years and older. The profile with the most votes by midnight Thursday, Oct. 1 will be named the following day as the first weekly winner. Subsequent weekly winners will be named each Friday through Dec. 18.
At the end of three months, the 12 weekly winners will be set against each other once again and the Wrangler® guy whose profile received the most overall votes will be $2,500 richer and take home a new wardrobe of comfortable and durable jeans, casual pants, shorts and shirts from the Wrangler® brand.
Offering male consumers the best value possible with top quality clothing priced right at less than $20, Wrangler® apparel is conveniently available nationwide at value-minded retailers like Walmart, Kmart and Target. Fans can get more information, view the official rules and enter or vote by visiting www.wranglerfaceoff.com.
About the Company
Based on more than 60 years of heritage in making authentic denim jeans, the iconic Wrangler® brand is long respected for comfortable, durable and affordable jeans, pants, shorts and shirts. The Wrangler Jeans Co.TM and Wrangler Hero Five Star Premium DenimTM lines are available at value-minded retailers nationwide and retail for less than $20. For more information regarding the Wrangler® family of authentic clothing or to locate a retailer, visit www.wrangler.com or call 1.888.784.8571.
Wrangler® is a division of VF Jeanswear Limited Partnership, which is an affiliate of VF Corporation. Through its many affiliates, VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Splendid®, Ella Moss®, Majestic® and Red Kap®. VF Corporation’s press releases, annual report and other information can be accessed through the Company’s home page, www.vfc.com.
For more information, images or interview requests please contact Jo-Anne Chase at 919.277.1158 or