Find below a press release about the Greenville Drive, the singe-A affiliate of the Boston Red Sox, who were winners of the Overall Award of Excellence at the 7th Annual National Sports Forum Adchievement Awards;
GREENVILLE, S.C., January 12, 2010 – Greenville’s Red Sox Single A affiliate baseball team, the Greenville Drive, announced today they are the winners of the seventh annual National Sports Forum ADchievement Awards “Overall Award of Excellence” for their 2009 advertising campaign. Created in partnership with the Drive’s agency of record, Erwin-Penland, the entries showcase the brand and America’s favorite pastime.
As the only Minor League organization in any sport to win the Overall Award of Excellence, the Greenville Drive competed head-to-head with major league teams in this year’s voting, including the Arizona Diamondbacks, San Francisco 49ers, Milwaukee Brewers, Baltimore Orioles, Cleveland Indians, Oakland A’s and Minnesota Vikings, as well as Maple Leaf Sports & Entertainment.
Previous Award winners include the Oakland A’s (2004 and 2005), San Francisco 49ers (2006 and 2008), Minnesota Twins (2007) and Maple Leaf Sports & Entertainment (2009.) This year’s second, third and fourth place winners were Maple Leaf Sports & Entertainment, the Minnesota Vikings and San Francisco 49ers, respectively.
The NSF ADchievement Awards recognize the best and most effective sports-themed advertising in eight different categories: television, radio, print, in stadium/in arena, sales collateral, out-of-home, alternative media and internet/web-based. Of the eight categories, the esteemed NSF ADchievement Overall Award of Excellence is presented to the sports team with the industry’s best collective advertising in 2009.
The Greenville Drive was chosen as the winner of the Excellence Award by an independent group of advertising experts located in Southern California.
“Winning the Award of Excellence at the 2010 NSF ADchievement Awards is an extraordinary honor,” said Mike deMaine, General Manager of the Greenville Drive. “We are proud to share this honor with our long-term partner, Erwin-Penland, as we continue to develop the team’s brand.”
About the Greenville Drive
The Greenville Drive is a South Atlantic League affiliate of the 2004 and 2007 World Champion Boston Red Sox; the team plays 70 home games a year from April to September in award-winning Fluor Field at the West End, located in downtown Greenville, South Carolina. Alumni of the Drive include pitchers Jon Lester and Clay Buchholz, both of whom have thrown no-hitters at the Major League level.
Based in Greenville, S.C., Erwin-Penland (www.erwinpenland.com) is a full-service marketing firm that provides advertising, event marketing, interactive, public relations and strategic planning services to clients including: Verizon Wireless, Denny’s, Lockheed Martin, BI-LO Supermarkets and Advance America. The 250-person firm is part of Boston-based Hill, Holliday, Connors, Cosmopulos Inc., one of the nation’s largest ad agencies and a member of The Interpublic Group of Companies (NYSE: IPG).
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