The Rexall Sports Corporation is giving local businesses and advertisers a chance to have their name on the home of the Edmonton Capitals: Telus Field.
Patrick LaForge, Edmonton Oilers President and CEO describes in more detail below:
“This rare asset will give your corporation a high profile piece of the sports and entertainment industry in Northern Alberta” said LaForge. “Rexall Sports Corporation plans even more concerts and events at the ballpark in the coming years to make this venue a premier outdoor entertainment destination.”
Once known as the Edmonton Cracker-Cats of the Northern League, disputes between a letter of credit and a $1 million bond set in motion a series of events that brought the Cracker-Cats to the Golden Baseball League.
Katz and Rexall then purchased the club from Dan Orlich and partner Erika Cruise, the Florida-based owners for a minimal amount.
With a fresh start in a upstart league, a new name was not far behind.
The club held a a ‘Re-name the Team’ contest, a contest that received well over 2,000 entries, with the winning “Capitals” name was drawn from the pool of other possibilities.
Why, if you were a businesses owner or local advertiser become interested in a bidding proposal for naming rights? Simple, the enormous appeal for revenue growth.
The Capitals play 45 games at their home field, in the heart of the Edmonton river valley. According to the Edmonton Capitals website, Telus Field located near the downtown core, is driven past by nearly 30,000 vehicles daily. The naming rights deal, spectacular on its own, includes collateral, advertising, event seats and VIP hospitality.
Devon Teeple is an author for the Business of Sports Network, which includes the Biz of Baseball, the Biz of Football, the Biz of Basketball and the Biz of Hockey. He is a former professional baseball player with the River City Rascals & Gateway Grizzlies. Devon is also available for hire or freelance opportunities.
Devon is a former student within Sports Management Worldwide’s Baseball General Manager Class. Devon is the founder of The GM’s Perspective and is a intern with The Football Outsiders and contributor with the Plymouth River Eels.